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What is role of brand extension?

What is role of brand extension?
brand extension

    1 Answer

    1. Aftab

      Aftab

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      Role of Brand Extension

        • it increase image of parent brand
        • It gives new identity to the brand.
        • It allows subsequent extension.
        • it clarified Brand meaning.
        • It increases market coverage of brand as it brings new customers.
        • It increases revenue of parent company.
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