In: Marketing What is Marketing Management Orientation? What is Marketing Management Orientation? 1 Answer afaq 97 Questions 67 Answers 3 Best Answers 18 Points View Profile afaq Added an answer on September 1, 2020 at 12:26 pm Marketing Management Orientation is the technique of marketing used in the different time periods. Study way of Marketing in chronological order from the oldest concept to the Newer concept is Called Marketing Management Orientation. It has 5 phases: Production Concept: This is the Oldest marketing concept In this concept Producer need to make the product as much as possible. they don’t focus on what customers need is. Product Concept: Under this concept Producer need to Focus on the quality of the product. Still, they don’t focus on customers’ needs. Selling Concept: In this concept, the Producer needs to focus on sales. Manager Focus on the one tie sale only not focus on long term relationships with the customer. Marketing Concept: In this concept, the Producer started to focus on customer needs and wants and check the satisfaction form that product. Societal Marketing Concept: In this Concept, Producer focus on the satisfaction of the customer but also the society will accept it or not. To Read Full Article Click Here 0 Reply Share Share Share on WhatsApp Share on Facebook Share on Twitter Share on LinkedIn Sorry, you do not have a permission to answer to this question.