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What are the major concepts and tools of marketing?

What are the major concepts and tools of marketing?

    1 Answer

    1. Neha Rawat

      Neha Rawat

      View Profile

      Concepts of Marketing

      The marketing concept is the strategy that helps the firms implement in order to satisfy their customers’ needs, to increase sales and maximize profit.

      There are 5 marketing concepts

      1. Production Concept,
      2. Product Concept,
      3. Selling Concept,
      4. Marketing Concept,
      5. Societal Marketing Concept.

      Tools of Marketing

      1. Classified adverts
      2. Social media
      3. Internet marketing
      4. Surveys
      5. Google Analytics
      6. Direct mail
      7. Customer loyalty programs
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