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What are role of sales management?

What are role of sales management?
sales management

    1 Answer

    1. Aftab

      Aftab

      View Profile

      Definition of Sales Management

      According to American Marketing Association, sales management is “the planning, direction and control of professional selling including recruiting, selecting, equipping, assigning, routing, supervising, paying and motivating to the personal sales force.”

      Role of Sales Management

      • Sales management helps to fix pricing policy and price fixing.
      • Sales management helps  in Advertising and sales promotion.
      • Sales management helps in Marketing research.
      • Sales management helps in Branding, packing and labeling.
      • Sales management helps in Integration and coordination of all functions
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