In: Marketing What are role of sales management? What are role of sales management? sales management 1 Answer Aftab 81 Questions 14 Answers 0 Best Answers 22 Points View Profile Aftab Added an answer on April 6, 2020 at 5:52 am Definition of Sales Management According to American Marketing Association, sales management is “the planning, direction and control of professional selling including recruiting, selecting, equipping, assigning, routing, supervising, paying and motivating to the personal sales force.” Role of Sales Management Sales management helps to fix pricing policy and price fixing. Sales management helps in Advertising and sales promotion. Sales management helps in Marketing research. Sales management helps in Branding, packing and labeling. Sales management helps in Integration and coordination of all functions 0 Reply Share Share Share on WhatsApp Share on Facebook Share on Twitter Share on LinkedIn Sorry, you do not have a permission to answer to this question.