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What are disadvantages of branding in business?

What are disadvantages of branding in business?
branding

    1 Answer

    1. Aftab

      Aftab

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      What is Branding?

      Branding is a part of marketing. it often used when companies want to introduce, position and establish themselves in the market. it is a creation of value of the product in the mind of consumers.

      Disadvantages of Branding in Business

      • Huge development costs,  branding involves huge cost because companies need to pay high cost of advertising and publicity.
      • Social Restrictions, Branding is effective for commercial products but when it comes to environmental products it increases cost which ultimately passed to the consumers.
      • Brand Maintenance, When the brand image suffer it directly effect its sells. That time is hard to reinvest huge amount again in branding.
      • Hard to Capture Market, Initially, it hard to create trust on brand by the consumers. So, sometimes companies need to invest huge amount for long time.
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