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Create A New AccountRachel Carson is the First documented Person who gives the concept of green marketing. She wrote about the animals and the environmental exploitation in her book Silent Spring.
Rachel Carson is the First documented Person who gives the concept of green marketing. She wrote about the animals and the environmental exploitation in her book Silent Spring.
See less1962 by Rachel Carson in her book Silent Spring
1962 by Rachel Carson in her book Silent Spring
See lessEveryone wants clean and safe environment to live. Most consumers choose green products as they know the benefits of green products to the environment. In most countries governments promote a green product for a safer environment.
Everyone wants clean and safe environment to live. Most consumers choose green products as they know the benefits of green products to the environment. In most countries governments promote a green product for a safer environment.
See lessExamples of Green Marketing Paper Bag: Nowadays Paper bags are used instead of plastic bags in the shopping mall. Glass bottle: Cocacola is using a glass bottle instead of a plastic bottle Even milk is available in a glass bottle. Carton Box: Carton Box are made from recycled paper. Electricity ConsRead more
Features of Green marketing Use of Recyclable products: In green marketing, we use those products that can be recycled it reduces the wastage of natural resources. Avoiding waste: Green marketing Avoid the wastage of natural resources. Reduce Pollution: By using Green product we reduce pollution inRead more
Features of Green marketing
profitability: Using recycle product increase the profit. and the consumer will buy more that wall also increase profit Long run: At starting the cost is high but in the long term cost decrease and profit increase. Environment aspects: Marketers also want to help the environment by using green produRead more
Challenges of Green Marketing Customers Education: Most consumers don't know about green marketing and the benefit of green marketing. Some are not ready to buy the recycled product as they think it may be infected by some virus. False promise: Some companies create a green campaign but for marketinRead more
Reusable products: In green marketing, we use products that can be reusable and recyclable. That reduces the wastage of natural resources. Avoiding waste: Avoid the wastage of natural resources by using new technology or machinery that less harmful for our environment. Create Awareness: GreenRead more
Advantages Reduce Pollution Avoiding waste Create Awareness Improve a brand's Reputation. Competitive Advantage Disadvantages Change leads to costs Complex Marketing campaign Perception of Consumer New concept- Not much research available. The company create false clams.
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