Entrepreneurship in itself is a creative process of innovating new products, fulfilling customer expectations and filling gaps. When these entrepreneurs take up social challenges and proceed to resolve social issues through their innovative ideas, they are addressed as social entrepreneurs. Social eRead more
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According to G. Tremblay's Blog "Cultural entrepreneurs are cultural change agents and resourceful visionaries who organize cultural, financial, social and human capital, to generate, revenue from a cultural activity. Their innovative solutions result in economically sustainable cultural enterprisesRead more
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Importance of Green marketing Reduce Pollution: Green marketing reduces pollution in the environment. provide a clean environment. provide Recyclable and reusable products: It provides those products that can be recycled and reusable. That reduces the wastage of natural resources. Avoiding waste: AvRead more
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Marketing Management Orientation is the technique of marketing used in the different time periods. Study way of Marketing in chronological order from the oldest concept to the Newer concept is Called Marketing Management Orientation. It has 5 phases: Production Concept: This is the Oldest marketingRead more