1. The distribution channel refers to the path or route through product moves from producer to final customer. Functions of Distribution Channels Movement Of Goods: The place of production and consumption of products is not the same so, the movement of products to their ultimate customers is very necesRead more

    The distribution channel refers to the path or route through product moves from producer to final customer.

    Functions of Distribution Channels

    1. Movement Of Goods: The place of production and consumption of products is not the same so, the movement of products to their ultimate customers is very necessary.
    2. Physical Distribution: Distribution channels are responsible for the transportation of products from producers to final customers.
    3. Selecting the way: Distribution channel select the way of transport for goods by choosing any of the way airplane, ship, train, or simply by road depends upon the durability of the product.
    4. Marketing Of Products: The distribution channel also helps in marketing. If a company have good distribution channel than the customer says good about the company or the product to there family and friend.
    5. Storage: Distribution channel provide the space for storage of the good till there demand to arrive in market.
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