In: Marketing Is brand extension good or bad? Is brand extension good or bad? 1 Answer Aftab 77 Questions 12 Answers 0 Best Answers 22 Points View Profile Aftab Added an answer on April 7, 2020 at 11:58 am Brand extension means entry in new segment of market by big company, which has already huge marketplace in different industry. Brand extension is good but companies need to done lots of research. Because it takes huge investments to enter into in marketplace and effect overall image of the brand. 0 Reply Share Share Share on WhatsApp Share on Facebook Share on Twitter Share on LinkedIn Sorry, you do not have a permission to answer to this question.